Welcome to this week's blog post about the "The Appeal for Eye Appeal" for marketing and selling your property. We hope that this blog gives you some knowledge and value to you and your business.
As always you can drop us a line to learn more about what we do and how we can help market your property through an individual website. You can learn more about us at: websitebuilderforrealestate.com
An Eye for Design
One of the most important things about designing websites for properties is to have it be easy on the eyes as well as appealing. According to data by Tony Haile of Chartbeat, people spend about 15 seconds on a home page before moving on. In this instance the design needs to capture attention, focus it and appeal to the interest of the viewer to get them to envision themselves in a property, find out more information and contact that agent or broker.
The keys for an effective and eye appeal design for properties are simple: 1) Everything you want to say and what your about should be there up and front on the home page 2) Provide a visual, either a video or picture gallery to help the viewer envision themselves in and at the property 3) Present enough information for the viewer to be informed as well as be engaged enough to want more.
Focusing the Message
This is not always an easy task, but with a bit of creative work and a well written description this will sure be able to capture that viewer's attention and encourage them to click through to find out more information. According to Sharron O'Brien of Market Leader, a real estate description should "draw a picture" so that the viewer can see themselves in the property (click here for the full article). Along with high quality pictures organized into a gallery on the home page; a viewer can see everything on the property that they need to know and be able to make a decision to either become a lead by contact the agent or moving on to another property.
If you find that to be helpful and would like to learn more, be sure to check out this video about our value approach by clicking here.
Have more questions or want for us to get started on your individual property website? Follow this link to our website: www.websitebuilderforrealestate.comto get started!
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